When falling in love, there are different stages, from love at first sight to a possible stagnation, but that initial spark is always there.
Based on this concept, we created the Valentine's Day campaign that captures that process that has happened to all of us. The main character of the spot experiences a fascination with his new love: a toaster that, over time, faded away. With this in mind, he decides to give a second chance and regain the glow thanks to Cif Crema.