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    A campaign that focuses on the idea that “to change is to move forward”, and that was made in alliance with the Japanese agency ADK.

    The campaign is composed by 4 ads in which Toyota proposes different situations in which change and betting on something new are the main characters. Because Toyota is convinced that changing is an attitude and a way of looking at life. And today, whoever bets on a hybrid is ready to change: "is ready for a Toyota Hybrid."