Along with Banco Caja Social, the Colombian financial institution, we addressed one of the biggest obstacles that affects the daily economy of Colombians and Latin Americans: nickel and dimed.
The campaign, made up of didactic pieces that coexist in digital and public roads, had the challenge of showing that the amount of what seems to be a small expense can negatively impact the personal economy and, after a long term, frustrate the goals and objectives to be achieved.