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    Break it like a Bridge

    In Colombia, “Romperla” (break it) means achieving something big. From winning the Tour de France to getting a smile from your girlfriend. 

    That’s why we created “Rómpela como una Bridge” (Break it like a Bridge), because great things can be achieved every day, like eating a delicious cookie. This campaign gave the brand a fresh, renewed look, and reminded everyone that we are made for amazing things.