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  • OUR TEAM

    Darío

    Darío Straschnoy 

    is the CEO. He was previously a partner and President of Young & Rubicam in Buenos Aires. He developed and led the operations of the entire Y&R Group (Young & Rubicam, Wunderman, Burson Masteller and Mec) in Argentina, turning it into the number one group in the country during his ten years in the role. He has worked for the following brands for over twenty years: Danone, Quilmes, Visa, Tulipán, Banco Galicia, DIRECTV, Farmacity and Musimundo, among others. Darío has been named several times as one of the 100 people with the best reputations in the country in the MERCO rankings.

    Lucho

    Lucho Sánchez Zinny 

    is The Juju Argentina's General Creative Director. Along with Carmelo Maselli, Lucho created Samsung’s multi-award winning Safety Truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report. In 2015 they won eight Lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.

    Carmelo

    Carmelo Maselli 

    is The Juju Argentina's General Creative Director. Together with Lucho Sánchez Zinny, Carmelo created Samsung’s multi-award winning Safety truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report. In 2015 they won eight Lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.

    Juan

    Juan Pablo Rocha 

    is Director General of The Juju Colombia. For 17 years, he was President of J. Walter Thompson Colombia where he ran the global account for Kimberly Clark. Juan Pablo ran the re-election campaign for President Juan Manuel Santos and the victorious mayoral campaign for Enrique Peñalosa in Bogotá. At J. Walter Thompson he created a public relations company (Hill & Knowlton) and led the acquisition of Glue to form the JWT Colombia Group.
    In addition to his professional activities, Juan Pablo is Deacon of the School of Advertising at the Universidad Sergio Arboleda.

    Andrés

    Andrés Norato 

    is The Juju Colombia's General Creative Director. He has 14 years’ experience working in advertising for product, service and governmental brands. He has featured in over 300 competitions recognizing effectiveness and creativity at major advertising festivals across the world. He has led the creative teams at 3 agencies, taking responsibility for brands ATL, BTL and in the Digital realm. In 2012 he independently set up perhaps the first social network-based content platform in Colombia which he called the 140 Character Film Festival, an idea that had an impact in more than 25 countries and that was included on the WARC list as one of the Best Ideas in the World.

    Lucía

    Lucía Villamil 

    is an Accounts Group Director. Before joining the company, she worked for four and a half years for Leo Burnett as Account Director for Arcor (Divisions: institutional foods, candy, chocolates and ice-creams), Banco Hipotecario, Car One and Chrysler. She previously worked at La Comunidad for six years for local and regional brands including Volkswagen Argentina y Latin America, La Nacion, Rolling Stone, TCL, Cencosud, Unilever and the Coca-Cola Company.

    Paula

    Paula Medina Rivero 

    is an Accounts Group Director. She has extensive experience in the integration of different strategic areas such as advertising, digital communications and PR. She worked for different product and service categories including L'Oréal Argentina, Quaker Latam, the Education Ministry of Buenos Aires city, and CCU Argentina, among others. She took part in the successful launch of the Toddy project which received multiple awards for its innovative nature and the quality of its results.

    Guadalupe

    Guadalupe Fuertes 

    is PR Brand Director. She joined the team to provide a comprehensive strategic perspective, sharing her expertise in lifestyle, fashion and beauty. She previously worked as Account Director at Urban Grupo de Comunicación for mass market brands. For the past 12 years, she has worked in communications, sharing her distinctive perspective with fashion and beauty brands and also taking part in the organization of high profile industry events.

    Estefanía

    Estefanía Pecora 

    is a Creative Director. Before joining the agency, Estefanía was Creative Director at Del Campo Saatchi & Saatchi, Leo Burnett and Publicis Argentina. In her career she has worked for brands such as Car One, Renault, Andes, Samsung, Fiat, AXN, Arcor, Nestlé, and BGH, winning awards at Cannes, the London International Awards, Fiap, El Sol, El Ojo de Iberoamérica, the Effie Awards and Diente.

    Francisco

    Francisco Ibarrola 

    is a Creative Director. He worked for Arcor, Jeep, Fiat, Walmart, Samsung and Isenbeck at Leo Burnett Buenos Aires after brief periods at Grey and McCann. Five years later, he joined Young & Rubicam Buenos Aires, working for Arcor, Movistar, Quilmes, Musimundo and Olé. In his career he has won the FIAP, Clarín, Diente, Wave and El Ojo de Iberoamérica Awards.

    Matías

    Matías Aguilú 

    is a Creative Director. He began his career at Grey Buenos Aires in 2007. Later he joined La Comunidad Buenos Aires, where he was art director for two years. He then moved to Young & Rubicam Buenos Aires and two years later joined DAVID Buenos Aires. Finally, in 2015 he went to The Juju as Creative Director. During his career, he has won several international awards and worked with clients such as Coca-Cola, P&G, Musimundo, Unilever, Playboy, CCU, La Nación and Arcor, among others.

    Leandro

    Leandro Ezquerra 

    is a Creative Director. Before joining the agency, he was Creative Director at Del Campo Saatchi & Saatchi, Leo Burnett and Publicis Argentina. In his career, he has worked for Car One, Renault, Andes, Samsung, Fiat, AXN, Arcor, Nestlé, and BGH, and has won awards at Cannes, the London International Awards, Fiap, El Sol, El Ojo de Iberoamérica, the Effie Awards and Diente.

    Alejandro

    Alejandro Dieguez 

    is a Creative Director. He started his career at Grey, then worked at Don, Publicis, Young & Rubicam Buenos Aires and David. In 2015 he joined The Juju, spent a brief period at Grey and eventually re-joined The Juju as Creative Director. In his career he has worked for Quilmes, Olé, Banco Galicia, Alto Palermo, Sidra Real and Burger King, among others.

    Joaquín

    Joaquín Etchegaray 

    is a Creative Director. He started working in advertising in 2011 at Young & Rubicam Buenos Aires, where he was Art Director for three years. He then moved on to DAVID The Agency for a year, joining The Juju in 2016 as Art Director. After working at the agency for two years and a six-month stint at Grey Argentina he re-joined The Juju as Creative Director. In his career he has worked for clients such as Banco Galicia, Alto Palermo, Quilmes, Olé, TyC Sports, GCBA, CCU and Burger King, among others.

    Martín

    Martín Straschnoy 

    is a business development director. He has a degree from Parsons School of Design in New York and he started his career at Young & Rubicam in 2006. During his 5 years in the agency, he went from Clients Services intern to Digital Practice Supervisor overseeing the entire operation of the department. Later on, he also worked at DIRECTV Latin America in New York at a regional level. Throughout his years in the industry, Martin has worked for clients such as Movistar, Coca-Cola DIRECTV, LATAM Airlines, Quilmes, Musimundo, Visa, Danone, Banco Galicia, Olé, Alto Palermo and TyC Sports among others.

    Anahí

    Anahí Abella 

    is an Accounts Director. She has a Degree in Social Communication Sciences at the Universidad de Buenos Aires, where she currently teaches. She has worked for brands such as 20th Fox, IBM and Syngenta.

    Micaela

    Micaela Pedrazzini 

    is a Directorial Assistant. Before joining the agency, Micaela worked at Cencosud, where she was assistant to the president for more than four years. Previously she was directorial assistant at Ceicom (Grupo Indra) for over four years.

    Soledad

    Soledad García Eugui 

    is Head of Finance. Having graduated from the UBA as a Public Accountant, she began her career at the family accounting firm and then joined the finance team at TYC Sports. She moved into advertising business administration when she started to work at Young & Rubicam Buenos Aires in 2010. There, she worked in the Administrative Reporting and Control Department before being promoted to Head of Finance.

    Rodrigo

    Rodrigo Lema 

    is the Production Director. He has spent over half his career at internationally renowned production companies after which he spent seven years working for the agency BBDO in the production department and as Director of Innovation where he oversaw non-traditional projects. He has worked with brands such as Nike, Netflix, Pepsi, Lays, Telefónica, Claro, Mercedes Benz, Visa, Personal, Aerolíneas Argentinas, Arnet, Tarjeta Naranja and Renault, among others.

    Micaela

    Micaela Picco 

    is an audiovisual producer. She studied Cinema Direction at the Universidad del Cine and has a technical degree in Audiovisual Media from the Universidad Nacional de Córdoba. She previously worked as an Audiovisual Producer at DDB Argentina where she produced national, regional and international campaigns.

    Luciano

    Luciano Campanelli 

    is a Digital Art Director. He studied at the AAP and has worked in advertising since 2010. He has been at several different agencies, including Avatar, Woonky, Circus and BBDO where he earned awards for the Palo Verde and Scioli campaigns for Tulipán. He draws and takes photos.

    Candela

    Candela Calvo 

    is an Accounts Supervisor. She has a degree in advertising from UCES. She began her career in 2010 at Altheim Comunicaciones, where she worked as Accounts Executive. She later worked for Leo Burnett and Wunderman overseeing brands such as P&G, Jeep, Dekalb and Yves Saint Laurent.

    Sofía

    Sofía Medina 

    is an Account Supervisor. She studied Account Management at the Instituto Superior de Publicidad and began her career working at agencies such as Humo Rojo and ADN Comunicación. More recently she spent 3 years at Mercado McCann. Clients she has worked with include Banco Galicia, TyC Sports, Frávega, Rapipago and Matarazzo, among others.

    Agustina

    Agustina Fenosa 

    is a Brand PR Coordinator. She started out her career at the Edelman Agency where she worked for technology brands such as Samsung and Spotify. She then specialized in mass market brands at Muchnik where she coordinated accounts for Pernod Ricard, Almundo and Air New Zealand.

    Clara

    Clara Mallea Gil  

    is an Accounts Executive. She works for L’Oréal Argentina. She studied Social Communications at the Universidad Austral and previously worked at teams at several different communications agencies for major brands such as Coca-Cola and Unilever.

    Lucas

    Lucas Rubiolo 

    is a Copywriter. He studied at Underground. He was about to get a degree in law when he was lured away by the advertising industry. He was previously a copywriter at El Almacén.

    Federico

    Federico Gimenez 

    is a Graphic Designer. He has a degree in Advertising from the UADE and began his professional career at the Madre Agency as a graphic producer and subsequently as graphic designer. He has worked for clients such as Quilmes, Lucchetti, 7UP, Mixxtail, Becker and Banco Hipotecario, among others.

    Lucía

    Lucía Ruiz Díaz 

    is a Designer. She previously worked as a Graphic Designer at Kimei Marketing Digital and graduated in Graphic Design from the Universidad de Buenos Aires (UBA).

    Florencia

    Florencia Herrero 

    is an Account Executive. She studied Advertising at the Universidad de Belgrano and currently studies Graphic Design at the Universidad de Buenos Aires. She previously worked for a year and a half at BBDO as an Account Assistant and two years at Wunderman as an Executive where she headed up the Movistar Account.

    Deborah

    Deborah Bauer  

    is a Community Manager. She has a degree in Advertising and Communications and worked for the last few years as Community Manager and Social Media Manager for several different brands, including LATAM Airlines and Fresita.

    Jacinta

    Jacinta Vargas Durán 

    is an accounts assistant. She is studying Advertising at the Universidad de El Salvador. She has also studied event organization and has worked on fashion event coverage for different companies such as Grupo Mass and Furlong Fox.

    Abril

    Abril Badde 

    is an accounts executive working for L’Oréal Argentina. She has a degree in Public and Institutional Relations (UADE) and this is her first professional experience in the field of mass market products and cosmetics.

    José

    José Luis Rivero 

    is Head of Operations. Jose’s entire career has been spent in the field of advertising. When he was 19, he started work for different firms and in 2015 he joined The Juju.

    Tati

    Tati Spodek 

    is a receptionist. She is a professional make-up artist, having graduated from the Fx Primera Escuela Argentina de Efectos Especiales. She has done professional make-up work for different media including TV, theatre and photography shoots, and runs her own blog on Make-up, Beauty and Fashion, creating all the multimedia content it features. She is currently studying Audiovisual Design at FADU.

    Julieta

    Julieta Beaufrays 

    is a receptionist. She is studying Human Resources at the Instituto Universitario Escuela Argentina de Negocios and also Theatre and Dance, two of her passions. She previously worked as a legal assistant.