Every year thousands of women take the streets to raise their voices on the International Women’s Day. This #8M the streets also raised theirs.
In the surroundings of Buenos Aires City, Cabify set up a corridor in the street with purple billboards, where those attending the 8M march were invited to express their ideas, comments, messages and feelings.
With this spot, Cabify wanted to make visible women's messages of struggle, in places where other things are traditionally communicated.