Masglo
Masglo / On her terms
Overview
The difference between a lipstick that doesn’t sell and one that sells out may lie in the brand’s DNA. At Masglo, that DNA lies in its bold names. When the new lipstick range lost that essence, a Colombian celebrity criticised it, sparking a massive conversation. Instead of defending the names, we gave women the power to change them. More than 4,000 suggestions became actual products, and we sold out our stock in just 72 hours.
