INSTITUTO LADO A LADO

WE TURNED MELANOMA WARNING SIGNS INTO A CALL TO ACTION FOR SELF-CARE.

Melanoma is the deadliest form of skin cancer, but it often goes undetected due to a lack of awareness of its warning signs. Our challenge was to turn this reality into an opportunity to raise awareness, by creating an initiative designed to encourage self-care and help people recognise the symptoms that should never be ignored.