MILKAUT
The first influencer town.
Overview
In a landscape where social media is flooded with content generated by artificial intelligence and creators who work with various brands – including those in the same category – Milkaut decided to develop a radically different strategy, based on real people. The residents of Franck have become the stars of social media, giving voice to the brand’s essence, purpose and products. For the first time, we have developed a fully digital and ongoing strategy, moving away from communication limited to one-off campaigns. In this way, we have forged a genuine connection with the public and reclaimed an identity that only Milkaut could possess.
