GREENPEACE

WE TURNED COP30 NEWS INTO GOSSIP TO REACH NEW AUDIENCES.

To break out of the bubble surrounding an event as significant as COP30, we created FOFOCOP, a platform that brought the event’s key news stories to the public in a light-hearted, entertaining and accessible way. Inspired by the world of gossip, we transformed complex topics into content that was easy to understand and share. The initiative sparked the interest of new audiences and generated buzz on gossip channels and amongst influencers, broadening the reach of the message.