KNORR
Recipe yourself
Overview
“Receteate” is the first parent brand campaign created by The Juju for Knorr. The platform is based on an everyday reality: everyone has felt lost in the kitchen at some point. Knorr takes on the role of an ally who inspires and supports, offering flavour and convenience to revitalise our relationship with the kitchen and rediscover the pleasure of cooking and eating well, without any fuss. The launch brings together product innovations, new packaging and a digital-first approach. Among the initiatives is the first vertical series by a mass-market consumer brand on TikTok Argentina, presented by Martín Garabal.
