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  • OUR TEAM

    Darío Straschnoy
    Darío

    is the CEO. He was previously a partner and President of Young & Rubicam in Buenos Aires. He developed and led the operations of the entire Y&R Group (Young & Rubicam, Wunderman, Burson Masteller and Mec) in Argentina, turning it into the number one group in the country during his ten years in the role. He has worked for the following brands for over twenty years: Danone, Quilmes, Visa, Tulipán, Banco Galicia, DIRECTV, Farmacity and Musimundo, among others. Darío has been named several times as one of the 100 people with the best reputations in the country in the MERCO rankings.

    Juan Pablo Rocha
    Juan Pablo Rocha
    Juan

    is president & partner of the agency in Colombia. For 17 years, he was President of J. Walter Thompson Colombia where he ran the global account for Kimberly Clark. Juan Pablo ran the re-election campaign for President Juan Manuel Santos and the victorious mayoral campaign for Enrique Peñalosa in Bogotá. At J. Walter Thompson he created a public relations company (Hill & Knowlton) and led the acquisition of Glue to form the JWT Colombia Group.
    In addition to his professional activities, Juan Pablo is Deacon of the School of Advertising at the Universidad Sergio Arboleda.

    Andrés Briceño
    Andrés Briceño
    Andrés

    is president & partner of The Juju Peru. He is an advertising creative with ample knowledge of the digital world and a strong vocation for service. With more than 10 years of experience in the advertising and media market, Andrés has always focused on creating meaningful connections, stories and content. He previously worked for Havas Group, where he developed much of his career and served for the last 5 years as Chief Creative Officer & Head of Content. He created campaigns for local and regional brands from a number of industries. He has been recognized with the following awards: 3 EFFIE, 3 Anda, 2 Totem, 2 Digis, 1 Ojo and 1 Gran IAB MIXX.

    Renato Simões
    Renato

    is Chief Creative Officer & Partner of The Juju Brazil. He has a long history in the advertising industry with more than 25 years of experience working for agencies such as Wieden + Kennedy São Paulo, Almap BBDO, F / Nazca Saatchi & Saatchi and Leo Burnett. He has worked for several brands including Nike, Visa, Volkswagen, Audi, Fiat, Havaianas, Skol, Heineken, Facebook and Uber. He has won dozens of awards at festivals such as Cannes Lions, One Show, D & AD, Clio and El Ojo de Iberoamérica, among others.

    Ana Clara Grana Costa
    Ana Clara Grana
    Ana Clara

    is General Director & Partner of The Juju Brazil. She has 17 years of experience in the communications industry working for agencies such as Wieden + Kennedy San Pablo, Almap BBDO, J. Walter Thompson Company, DM9 DDB, JWT Barcelona, ​​Euro RSCG and Publicis, both in Brazil and Spain. She has worked for numerous clients and brands including Revlon, Uber, Nestlé, Mondelez, Coca Cola, Motorola, Pepsico, Quaker, Volkswagen, Smirnoff, Bayer and Unilever.

    Andrés Norato
    Andrés Norato
    Andrés

    is CCO & partner of the agency in Colombia. He has 14 years’ experience working in advertising for product, service and governmental brands. He has featured in over 300 competitions recognizing effectiveness and creativity at major advertising festivals across the world. He has led the creative teams at 3 agencies, taking responsibility for brands ATL, BTL and in the Digital realm. In 2012 he independently set up perhaps the first social network-based content platform in Colombia which he called the 140 Character Film Festival, an idea that had an impact in more than 25 countries and that was included on the WARC list as one of the Best Ideas in the World.

    Jorge Serrano
    Jorge

    is Operations Director of The Juju in Colombia. With over 25 years of experience in advertising and marketing agencies, Jorge has worked in distinguished firms such as Geometry Global and Euro RSCG. During the last years, he was CEO of Grey Colombia. Throughout his career he has been recognized by several awards at festivals such as Cannes Lions, London International Awards, Effie Awards, Ojo de Iberoamérica and El Sol.

    Nicolás Zarlenga
    Nicolas Zarlenga
    Nicolás

    is CCO & partner at The Juju Argentina. He has more than 14 years of experience. Previously, he has held the position of Regional Creative Director at HOY and Creative Director at DAVID and Ponce Buenos Aires. Nicolás has been working in partnership with Federico Plaza Montero for over 8 years. Together, they have created renowned ideas for brands, such as Axe, Burger King, Rexona, Impulse, Peugeot, Citroën, Tedx, Netflix, Starbucks, Stella Artois, Olx, LG, IRSA, Clarín, Nike, LinkedIn, Forbes and Milkaut, among others. They have been awarded in several festivals, like: Cannes, D&AD, Webby, LIA, Fiap, Art Directors Club, New York Festival, London Festival, One Show, El Ojo and Diente.

    Federico Plaza Montero
    Federico Plaza Montero
    Federico

    is CCO & partner at The Juju Argentina. With more than 10 years of experience in the Advertising field, he has worked as Regional Creative Director at HOY, Creative Director at DAVID and Ponce Buenos Aires, and Art Director at Hoopla. With his partner for over 8 years, Nicolás Zarlenga, he has created outstanding campaigns for brands, such as Axe, Burger King, Rexona, Impulse, Peugeot, Citroën, Tedx, Netflix, Starbucks, Stella Artois, Olx, LG, IRSA, Clarín, Nike, LinkedIn, Forbes and Milkaut, among others. They have been awarded at renowned festivals, such as: Cannes, D&AD, Webby, LIA, Fiap, Art Directors Club, New York Festival, London Festival, One Show, El Ojo and Diente.

    Catalina Cassina
    Catalina

    is Managing Director of The Juju in Argentina. She began her career in the Account Management area and, since then, has been dedicated to the growth and development of the agency, both locally and regionally. She has worked for clients such as Cabify, Netflix, Unilever, Bayer and Coppel Mexico. Before that, she has been part of the agencies Lado C, Craverolanis and Furia World in projects for Cerveza Imperial, Cerveza Norte, La Paulina, Medicus, Bodega La Celia and Bodega Colón. Catalina has a degree in Advertising from Universidad del Salvador, where she also teaches. She also has a specialization in Account Planning from Miami Ad School.

    María Belén D'Erasmo
    María Belén

    is Managing Director of The Juju in Argentina. In 2021 she joined as Account Supervisor and worked for local and regional clients such as Cabify, Netflix, Unilever, Bayer and Coppel Mexico. Previously she was part of the Leo Burnett and Publicis Groupe teams where she was in charge of the development and implementation of communication campaigns, both digital and 360°, in addition to the coordination of the work team and the daily contact with clients such as Mercedes-Benz, Nivea, Eucerin, Curitas and Daimler, Isenbeck, Warsteiner, Arcor and Samsung, among others. Belén has a degree in Advertising from Universidad Argentina de la Empresa and a postgraduate degree in Marketing from the same university.

    Federico Kina
    Federico

    is partner & chief innovation officer of The Juju México. Fede is a widely experienced professional. He began his career in tech companies and then took on new challenges in the advertising world in agencies in Argentina, Mexico, Venezuela and Spain, which consolidated his knowledge in innovation throughout the region.

    He previously worked at Terán \ TBWA where he recently served as Chief Innovation & Experience Officer. In this agency, he spearheaded the Social Media, Business Intelligence, Performance & Creative Tech teams.

    Disney, Marvel, Pixar, Facebook, Airbnb, Netflix, P&G, Unilever, Coca-Cola, Diageo, Bachoco, BBVA, Brown-Forman, Domino's, Nissan, Infiniti and Lexus are some of the major clients he has worked with.

    Ana Guido
    Ana

    is Head of Business Services at The Juju in Mexico and has over 15 years of experience in the advertising industry. Throughout her career she has worked at Anónimo Agency, Televisa, La Agencia Viva! and ByPower Group, among other agencies. Absolut Vodka, Levi's, Calvin Klein, Nextel, Phillip Morris, Nutella, TicTac and BIC are some of the clients she has worked for. Ana has a degree in Commercial Relations from the Instituto Politécnico Nacional.

    Montserratt Cuevas
    Montserratt

    is General Creative Director of The Juju in Mexico. With more than 14 years in the industry, she has been the Creative Director of BBDO and Grey, both in Mexico. She was distinguished in some of the most important creative festivals in the world: The One Show, El Sol, El Ojo de Iberoamérica, Círculo Creativo de México, IAB and EFFIE Awards. She has also worked for clients such as Spotify, Ford, Pepsi, Aspirina, Doritos, Pedigree, NotCo, Don Julio and Nestlé.

    Guadalupe Fuertes
    Guadalupe

    is PR brand director. She joined the team to provide a comprehensive strategic perspective, sharing her expertise in lifestyle, fashion and beauty. She previously worked as Account Director at Urban Grupo de Comunicación for mass market brands. For the past 12 years, she has worked in communications, sharing her distinctive perspective with fashion and beauty brands and also taking part in the organization of high profile industry events.

    Martín Straschnoy
    Martín Straschnoy
    Martín

    is a regional director. He has a degree from Parsons School of Design in New York and he started his career at Young & Rubicam in 2006. During his 5 years in the agency, he went from Clients Services intern to Digital Practice Supervisor overseeing the entire operation of the department. Later on, he also worked at DIRECTV Latin America in New York at a regional level. Throughout his years in the industry, Martin has worked for clients such as Movistar, Coca-Cola DIRECTV, LATAM Airlines, Quilmes, Musimundo, Visa, Danone, Banco Galicia, Olé, Alto Palermo and TyC Sports among others.

    Valeria Malone
    Valeria

    is business development director of The Juju Peru. Winner of several Effies, Valeria has 20 years of experience in the advertising industry, managing both national and international accounts. She previously worked at Circus Gray as Director of New Business, where she was in charge of scaling up the operation both with new clients and organically. Throughout her career, she has also worked in the agencies JWT and FCB Mayo, mainly developing 360° communication and media strategies, identifying new business opportunities and attracting new clients and projects. BCP, Prima, Cemento Sol, Vencedor, Sancela, Mead Johnson, Química Suiza, Clorox, SABMiller, Ebel, Kraft, Promperú and Roche, are some of the brands that she managed.

    Úrsula Canchaya
    Úrsula Canchaya
    Úrsula

    is director of customer services at The Juju Peru. She has more than 20 years’ experience managing brands from different industries in LATAM. For 17 years Úrsula worked at Ogilvy & Mather Peru, where she was in charge of the development of comprehensive communication plans for local and regional brands. After that, she worked for Nodos as Senior Account Director for more than 4 years. She studied Advertising at IPP. Throughout her career, she has won several Effies, ANDA and IAB Mix awards, and in 2020 she was a finalist at the Women Marketeers Award, in the Advertising/Planning Management category.