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  • OUR TEAM

    Darío Straschnoy
    Darío

    is the CEO. He was previously a partner and President of Young & Rubicam in Buenos Aires. He developed and led the operations of the entire Y&R Group (Young & Rubicam, Wunderman, Burson Masteller and Mec) in Argentina, turning it into the number one group in the country during his ten years in the role. He has worked for the following brands for over twenty years: Danone, Quilmes, Visa, Tulipán, Banco Galicia, DIRECTV, Farmacity and Musimundo, among others. Darío has been named several times as one of the 100 people with the best reputations in the country in the MERCO rankings.

    Juan Pablo Rocha
    Juan Pablo Rocha
    Juan

    is president & partner of the agency in Colombia. For 17 years, he was President of J. Walter Thompson Colombia where he ran the global account for Kimberly Clark. Juan Pablo ran the re-election campaign for President Juan Manuel Santos and the victorious mayoral campaign for Enrique Peñalosa in Bogotá. At J. Walter Thompson he created a public relations company (Hill & Knowlton) and led the acquisition of Glue to form the JWT Colombia Group.
    In addition to his professional activities, Juan Pablo is Deacon of the School of Advertising at the Universidad Sergio Arboleda.

    Andrés Briceño
    Andrés Briceño
    Andrés

    is president & partner of The Juju Peru. He is an advertising creative with ample knowledge of the digital world and a strong vocation for service. With more than 10 years of experience in the advertising and media market, Andrés has always focused on creating meaningful connections, stories and content. He previously worked for Havas Group, where he developed much of his career and served for the last 5 years as Chief Creative Officer & Head of Content. He created campaigns for local and regional brands from a number of industries. He has been recognized with the following awards: 3 EFFIE, 3 Anda, 2 Totem, 2 Digis, 1 Ojo and 1 Gran IAB MIXX.

    Jorge Serrano
    Jorge

    is Operations Director of The Juju in Colombia. With over 25 years of experience in advertising and marketing agencies, Jorge has worked in distinguished firms such as Geometry Global and Euro RSCG. During the last years, he was CEO of Grey Colombia. Throughout his career he has been recognized by several awards at festivals such as Cannes Lions, London International Awards, Effie Awards, Ojo de Iberoamérica and El Sol.

    María Belén D'Erasmo
    María Belén

    is Managing Director of The Juju in Argentina. In 2021 she joined as Account Supervisor and worked for local and regional clients such as Cabify, Netflix, Unilever, Bayer and Coppel Mexico. Previously she was part of the Leo Burnett and Publicis Groupe teams where she was in charge of the development and implementation of communication campaigns, both digital and 360°, in addition to the coordination of the work team and the daily contact with clients such as Mercedes-Benz, Nivea, Eucerin, Curitas and Daimler, Isenbeck, Warsteiner, Arcor and Samsung, among others. Belén has a degree in Advertising from Universidad Argentina de la Empresa and a postgraduate degree in Marketing from the same university.

    Montserratt Cuevas
    Montserratt

    is General Creative Director of The Juju in Mexico. With more than 14 years in the industry, she has been the Creative Director of BBDO and Grey, both in Mexico. She was distinguished in some of the most important creative festivals in the world: The One Show, El Sol, El Ojo de Iberoamérica, Círculo Creativo de México, IAB and EFFIE Awards. She has also worked for clients such as Spotify, Ford, Pepsi, Aspirina, Doritos, Pedigree, NotCo, Don Julio and Nestlé.

    Martín Straschnoy
    Martín Straschnoy
    Martín

    is a regional director. He has a degree from Parsons School of Design in New York and he started his career at Young & Rubicam in 2006. During his 5 years in the agency, he went from Clients Services intern to Digital Practice Supervisor overseeing the entire operation of the department. Later on, he also worked at DIRECTV Latin America in New York at a regional level. Throughout his years in the industry, Martin has worked for clients such as Movistar, Coca-Cola DIRECTV, LATAM Airlines, Quilmes, Musimundo, Visa, Danone, Banco Galicia, Olé, Alto Palermo and TyC Sports among others.

    Valeria Malone
    Valeria

    is business development director of The Juju Peru. Winner of several Effies, Valeria has 20 years of experience in the advertising industry, managing both national and international accounts. She previously worked at Circus Gray as Director of New Business, where she was in charge of scaling up the operation both with new clients and organically. Throughout her career, she has also worked in the agencies JWT and FCB Mayo, mainly developing 360° communication and media strategies, identifying new business opportunities and attracting new clients and projects. BCP, Prima, Cemento Sol, Vencedor, Sancela, Mead Johnson, Química Suiza, Clorox, SABMiller, Ebel, Kraft, Promperú and Roche, are some of the brands that she managed.

    Úrsula Canchaya
    Úrsula Canchaya
    Úrsula

    is director of customer services at The Juju Peru. She has more than 20 years’ experience managing brands from different industries in LATAM. For 17 years Úrsula worked at Ogilvy & Mather Peru, where she was in charge of the development of comprehensive communication plans for local and regional brands. After that, she worked for Nodos as Senior Account Director for more than 4 years. She studied Advertising at IPP. Throughout her career, she has won several Effies, ANDA and IAB Mix awards, and in 2020 she was a finalist at the Women Marketeers Award, in the Advertising/Planning Management category.