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Overview
A powerful story of sacrifice, against-the-odds triumph and reinvention. Boxer Adriana Araújo made history by winning an Olympic bronze medal in 2012. Years later, when she announced that she would auction off her medal to open her own gym, it made no sense to sit idly by whilst that chapter of her story unfolded. So, we transformed a story of sacrifice into a narrative of a dramatic turnaround.
