CIF
Fall in love with your things all over again.
Overview
On Valentine’s Day 2026, whilst brands were jostling for space to talk about romantic love, we decided to celebrate another kind of love: the love we feel for the objects that are part of our lives and which, with Cif Cremoso, can regain their shine. To turn this idea into a conversation, we invited José María Listorti, a comedian and iconic ‘poet’ of the 2000s, who had become a brand enthusiast. Alongside influencers and creators, he encouraged people to dedicate messages to the objects that deserved a second chance. As a result, Cif took centre stage in the conversation, strengthening the emotional bond with the brand and achieving a 90 per cent positive sentiment.
