Pacífico
Pacífico: Love Yourself Healthy – “Exorcise”
Overview
Halloween is the perfect time to give people a fright. But it’s also the perfect time to show that exercise doesn’t have to be scary. For Pacífico’s Quererte Sano, we took advantage of the occasion to create a print campaign that transformed a yoga pose into a scene straight out of a horror film. With the ‘Exorcise’ concept, we played on the similarity between the English words for ‘exorcism’ and ‘exercise’, inviting people to discover the free yoga classes on the querertesano.pe website.
