BCS

WE PUT THE SMALL PRINT IN THE SPOTLIGHT TO SHOW THAT A DISCOUNT DOESN’T ALWAYS MEAN SAVING.

Black Friday and Christmas are just round the corner – the biggest spending periods of the year, when the barrage of special offers makes us think we’re saving money, when in reality it just makes us spend even more. That’s why Banco Caja Social turned the small print – the bit nobody reads – into the star of our advertising during this period, placing it in the very same ad spaces that urge us to buy, to highlight what nobody reads and remind us that a discount doesn’t mean saving. The campaign drove a 745 per cent increase in the balances of Banco Caja Social’s Digital Piggy Banks.