América TV
América TV: Let's get together more
Overview
In a world where screens connect us to everything, yet often distance us from those right beside us, we’ve found an opportunity to celebrate television as a meeting place. For América TV, we started with a truth as everyday as it is universal: when we watch television together, everyone wants to be in control. Literally. So, we’ve created a film that uses humour and familiar situations to turn the remote control into the star of little stories about living together. It’s a simple and relatable way of showing that the value of television also lies in the moments we share whilst watching it. Because television still has something that no individual screen can replace: the power to bring us together.
