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The Juju is an independent, full service, regional agency born
in the era of agility and the abundance of media. It develops
and produces strategies and ideas for all formats. It has offices
in Miami and Buenos Aires. Carlos y Darío is its Argentine brand.

OUR TEAM

  • DARÍO STRASCHNOY

    Darío was previously a partner and President of Young & Rubicam Buenos Aires. He developed and led the operations of the entire Y&R Group (Young & Rubicam, Wunderman, Burson Masteller and Mec) in Argentina, turning it into the number one group in the country during his ten years in the role. He has worked for the following brands for over twenty years: Danone, Quilmes, Visa, Tulipán, Banco Galicia, DIRECTV, Farmacity and Musimundo, among others. Darío has been named several times as one of the 100 people with the best reputations in the country in the MERCO rankings.
  • LUCHO SÁNCHEZ ZINNY

    Along with Carmelo Maselli, Lucho created Samsung’s multi-award winning Safety Truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report. In 2015 they won eight lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.
  • CARMELO MASELLI

    Together with Lucho Sánchez Zinny, Carmelo created Samsung’s multi-award winning Safety truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report. In 2015 they won eight lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.
  • ALAN KUPERMAN

    Alan has a degree in Administration from the UBA and over 15 years’ experience in financial management. He has worked in the field of communications for ten years. Before joining Untold_ he worked for two years as CFO of Publicis Buenos Aires and prior to that for five years at the Young & Rubicam Group Buenos Aires as Head of Planning and Administration. Before entering the communications sector, he spent five years in the Administration and Finance departments of different companies in the retail sector.
  • FRANCISCO IBARROLA

    After brief periods at Grey and McCann, Francisco worked at Leo Burnett Buenos Aires for Arcor, Jeep, Fiat, Walmart, Samsung and Isenbeck. Five years later, he joined Young & Rubicam Buenos Aires, working for Arcor, Movistar, Quilmes, Musimundo and Olé. In his career he has won the FIAP, Clarín, Diente, Wave and El Ojo de Iberoamérica Awards.
  • MATÍAS AGUILÚ

    Matias began his career at Grey Buenos Aires in 2007. Later he joined La Comunidad Buenos Aires, where he was art director for two years. He then moved to Young & Rubicam Buenos Aires and two years later joined DAVID Buenos Aires. Finally, in 2015 he went to Carlos y Darío as Creative Director. During his career he has won several international awards and worked with clients such as Coca Cola, P&G, Musimundo, Unilever, Playboy, CCU, La Nación and Arcor, among others.
  • ESTEFANÍA PECORA

    Before joining Carlos y Dario, Estefanía was Creative Director at Del Campo Saatchi & Saatchi, Leo Burnett and Publicis Argentina. In her career she has worked for brands such as Car One, Renault, Andes, Samsung, Fiat, AXN, Arcor, Nestlé, and BGH, winning awards at Cannes, the London International Awards, Fiap, El Sol, El Ojo de Iberoamérica, the Effie Awards and Diente.
  • LEANDRO EZQUERRA

    Before joining the agency, Leandro was Creative Director at Del Campo Saatchi & Saatchi, Leo Burnett and Publicis Argentina. In his career he has worked for Car One, Renault, Andes, Samsung, Fiat, AXN, Arcor, Nestlé, and BGH, and has won awards at Cannes, the London International Awards, Fiap, El Sol, El Ojo de Iberoamérica, the Effie Awards and Diente.
  • JOAQUIN ETCHEGARAY

    Joaquin graduated in Advertising from UCES and started working at Young & Rubicam Buenos Aires as Art Director. Four years later, he moved on to David The Agency, where he stayed for a year until joining Carlos y Darío. Throughout his career, he has worked on campaigns for brands such as Banco Galicia, Movistar, Quilmes, Alto Palermo, Burger King, TyC Sports and Powerade, among others.
  • ALEJANDRO DIEGUEZ

    Having begun his career as a copywriter at Grey Argentina, Alejandro subsequently moved on to Don, and later worked at Young & Rubicam Buenos Aires and David. He currently works at Carlos y Darío. In his career he has worked on campaigns for brands such as Banco Galicia, Movistar, Quilmes, Alto Palermo, Heineken, Fibertel, Arcor, Burger King, TyC Sports and Powerade, among others.
  • MARTÍN STRASCHNOY

    With a degree from Parsons School of Design in New York, Martin started his career at Young & Rubicam in 2006. During his 5 years in the agency he went from Clients Services intern to Digital Practice Supervisor overseeing the entire operation of the department. Later on , he also worked at DIRECTV Latin America in New York at a regional level. Throughout his years in the industry, Martin has worked for clients such as Movistar, Coca-Cola DIRECTV, LATAM Airlines, Quilmes, Musimundo, Visa, Danone, Banco Galicia, Olé, Alto Palermo and TyC Sports among others.
  • FEDERICO ERHART

    Federico graduated from the FAECC and has 15 years’ experience in the world of communications. He specializes in the international development and positioning of brands. He began his career at Havas and has worked in Argentina, Puerto Rico and New York. In 2010 he moved to Miami and held Client Service and New Business roles at Saatchi & Saatchi at regional and global levels. He has worked for Procter & Gamble, General Motors, BBVA, Sony, sanofi-aventis, 20th Century Fox, DirecTV, Diageo, Pernod Ricard, St. Jude Children's Research Hospital and Molinos Río de la Plata.

OUR WORK

  • BUENOS AIRES SE ESCRIBE EN PLURAL

  • SIDRA REAL

  • SIDRA REAL

  • SIDRA REAL

  • TEDxRíodelaPlata

  • TEDxRíodelaPlata

  • PERFIL